Santander Alternative Investments

In a project where alignment and adaptability were key, my role was to facilitate collaboration between departments and pursue the implementation of a user-centric design process for the project. From the beginning, I led discovery sessions with internal business champions to map out workflows and generate a shared understanding of the platform’s goals. This allowed us to co-create a service blueprint that structured the user journey and backend operations holistically.

I guided a team through each phase of the design process—from initial personas to detailed prototypes and usability tests. By working in close collaboration with business, legal, and technology teams, I ensured the platform's interface addressed compliance and security constraints while remaining accessible and user-friendly for investors.

A critical part of the project was maintaining momentum across parallel teams. Through structured planning and continuous communication, I ensured that research, design, and development were synchronized. This approach accelerated delivery and minimized redundant iterations.

Beyond project execution, I supported my team by creating an environment that encouraged participation, ownership, and innovation. Through collaborative workshops and design reviews, I helped team members grow their strategic thinking and broaden their skill sets.

This was a year-long, multifaceted project that required end-to-end involvement across nearly every phase of the product design process. It challenged me to lead cross-functional teams, navigate complex and often competing requirements, and ultimately deliver a solution that strikes the right balance between usability and operational effectiveness.